Three Ways to Upgrade Your Blog Posts Instantly
Because you’re a smart cookie, and the world needs to hear your thoughts
I don’t care if you’re the next Elon Musk sharing some sacred alien knowledge; if your blog post isn’t strategically written, people won’t read it.
Luckily, getting your ideas across in a way that engages your audience isn’t rocket science. Once you have the basics down, it’ll be easy to replicate.
So, let’s get into the top three tricks to help you upgrade your blog posts instantly.
1. Leave Shakespeare in the Year 1616
I’ve edited hundreds of articles and written my fair share for clients too. One of the biggest problems I see comes down to overcomplicated wording.
Shakespearean English has its place, and it’s unfortunately not in blogs.
Most people fall into a grade 6–8 reading level, and your blog posts should reflect that. Don’t use complicated words, and keep your sentences and paragraphs short.
The easier it is for as many people as possible to read it, the higher the chances are that they actually will.
If you feel like it’s getting too complicated and you don’t know how to fix it, cut out a chunk of text and turn it into a simple infographic. People love pictures, and infographics are a great way to relay a lot of information fast. You can do this without being a graphic designer too, just use Canva!
2. Resist the Fluff
People hate filler.
Yes, word count matters for SEO. However, adding filler to hit a word count is actually counterproductive; people won’t stay on the page, and Google RankBrain doesn’t love that.
Always put value first. What does your reader really want to know? How can you relay as much information to them as possible without overcomplicating it?
When you’re editing your blog post, review your sentences. If a reader could understand the point your blog post is trying to make without a sentence being there, delete it. Easy peasy! Fluff, be gone!
3. Treat Target Audiences Like Plants
Make sure you’re writing in the best possible voice for your reader.
The way you address the scientific community regarding a new scientific finding verse an audience looking to buy yoga pants will be entirely different.
Think of target audiences like plants; they all need to be shown love differently. If you try to treat a pothos the same way as a cactus, it will die.
The same idea applies to your blog post results. If you try and write the same way for every target audience, your blog post’s success will perish.
Understand your audience, and show them how much you understand them by tailoring your writing accordingly. Get in their shoes! Adapt!
Simplify, always focus on adding value and only value, and speak to your target audience like the unique little beings they are. It’s as easy as that!